DETAILS
Rachel Fitzpatrick
SCOPE
Brand Identity
Brand Messaging
Campaign Strategy
Art Direction
Photography/Film Curation
Website Design
Website Development
RACHEL FITZPATRICK is beautifully reimagined by LOVR for a holistic acupuncture and traditional Chinese medicine practice. Specialising in women's health and fertility, the brand reflects Rachel Fitzpatrick's expertise and commitment to nurturing wellbeing through tailored treatments.
The updated brand features a modern, clean aesthetic with a beautifully balanced wordmark lockup. Warm, soothing tones breathe new life into the visual identity, creating an inviting and calming atmosphere that resonates with her clients. This thoughtful design refresh embodies both professionalism and the deep sense of care that defines the clinic's ethos.