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Rachel Fitzpatrick

SCOPE

Brand Identity

Brand Messaging

Campaign Strategy

Art Direction

Photography/Film Curation

Website Design

Website Development

RACHEL FITZPATRICK  is beautifully reimagined by LOVR for a holistic acupuncture and traditional Chinese medicine practice. Specialising in women's health and fertility, the brand reflects Rachel Fitzpatrick's expertise and commitment to nurturing wellbeing through tailored treatments.

The updated brand features a modern, clean aesthetic with a beautifully balanced wordmark lockup. Warm, soothing tones breathe new life into the visual identity, creating an inviting and calming atmosphere that resonates with her clients. This thoughtful design refresh embodies both professionalism and the deep sense of care that defines the clinic's ethos.

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