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DETAILS

Arter

SCOPE

Brand Positioning

Customer Research

Competitor Analysis

Brand Identity

Brand Messaging

Campaign Strategy

Art Direction

Photography/Film Curation

Website Design

Website Development

ARTER is created by LOVR for a premium residential developer. Their approach to curating living environments embodies an obsession for design, quality, and every detail, inspired by people and the way we live.
The brand is characterised by extra bold lettering and a timeless, classic, grayscale colour palette, offering a clean aesthetic that complements the visuals of their design-led residences. ARTER's classic, bold brand reflects their philosophy that great design is not about moments in time; it’s about defying time.

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