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DETAILS
Arter
SCOPE
Brand Positioning
Customer Research
Competitor Analysis
Brand Identity
Brand Messaging
Campaign Strategy
Art Direction
Photography/Film Curation
Website Design
Website Development
ARTER is created by LOVR for a premium residential developer. Their approach to curating living environments embodies an obsession for design, quality, and every detail, inspired by people and the way we live.
The brand is characterised by extra bold lettering and a timeless, classic, grayscale colour palette, offering a clean aesthetic that complements the visuals of their design-led residences. ARTER's classic, bold brand reflects their philosophy that great design is not about moments in time; it’s about defying time.