Since the rise of Chat GPT at the end of 2022, we have been seeing instances of artificial life – or at least, artificial intelligence – imitating art. Take, for example, this piece of copy:

At LOVR, we weave narratives that captivate, inspire, and resonate. Our creative agency is more than a hub for ideas; it's a sanctuary where imagination takes flight. From brand storytelling to immersive experiences, our team of storytellers, designers, and strategists collaborate to bring visions to life. Let us be the architects of your narrative journey, where every tale is told with passion, purpose, and unparalleled creativity. Welcome to LOVR, where stories are not just told but lived.

Sounds familiar, right? However, there’s no denying the existence of an unnatural, generic, and altogether robotic tone of voice. Chat GPT consumes the copy from countless creative studios to produce a mish-mash of adjectives and clichés. What it cannot do is cut to the core of the ethos of our business.

During our Creative Direction Meeting on Tone of Voice and Messaging, we gain an intimate understanding of the nuances of your business and industry. Our experts work closely with you to clarify your expertise, capabilities, experience, suite of services, and professional process before weaving all of this information into a cohesive narrative that resonates with your target demographic.

We’re not here to demonise Chat GPT or speculate about whether it’s going to herald the end of copywriting. That has already been written about in great detail in a million other places. We are here to tell you that, when it comes to copywriting, we at LOVR offer something that Chat GPT can’t.

HEART.

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