Since its inception in Bondi Beach in 2010, Venroy has skyrocketed to international acclaim, with the likes of Iris Law and Taylor Swift donning the brand’s designs. Now boasting 8 stores across Australia, Italy, and the United States, Venroy has established itself as an Australian label with enduring, international appeal. The following are just a few of the reasons why.

THE INTERSECTION OF LUXURY AND LEISURE

Venroy is situated at the intersection of luxury and leisure; in addition to selling high-quality clothing, they also sell a lifestyle. This lifestyle of understated luxury is at the heart of everything Venroy does – including the visual storytelling of their aspirational marketing campaigns – and thus appeals to a wide range of consumers.

COLLABORATIONS

Of Venroy’s many collaborations with tastemakers and culture changers, one in particular has recently set it apart from its competitors. Towards the end of 2023, the brand branched out from fashion to fragrance, working closely with well-renowned French perfumer Barnabe Fillion, the brains behind some beloved fragrances at both Aesop and Le Labo.

Much like their garments, Venroy’s signature fragrance, Paradiso, is marketed as an “invitation to roam” and is suitable for use during both day and night – a classic example of how, if a brand’s ethos and guiding principles are stable, they empower themselves to move into brands other than those in which they originally started.

Through its employment of aspirational marketing, strategic, innovative collaborations, and – of course – their commitment to quality, Venroy has firmly established itself as a label synonymous with understated luxury.

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