Founded in 2006 by Fabrice Penot and Eddie Roschi, Le Labo’s tailored approach to perfumery rapidly garnered a cult following and firmly established the brand as a titan of industry. Here are a couple of reasons why at LOVR, we love Le Labo.

REFINED, MINIMAL AESTHETIC

The pared back, minimalistic aesthetic used across both the brand’s media and packaging evoke a sense of understated luxury. From its simple typeface to its cardboard packaging to its printing-press inspired in-store newsletter, Le Labo’s minimalistic brand aesthetic is both nostalgic and captivating.

By utilising the allure of minimalism, the branding experts at Le Labo convey a quiet confidence in the quality of their products; this appeals to their target demographic – discerning consumers who value quality and understated luxury more than flashy campaigns endorsed by the celebrity du jour.

NARRATIVE BRANDING

Another point of difference that Le Labo offers over its competitors is its masterful use of narrative, transporting consumers to the many and varied regions across the planet from which they source the raw materials that make their fragrances so unique.

From Grasse, France, where they harvest their roses, to the Kimberley, Australia , where they harvest their sandalwood, and even Calabria, Italy, where they harvest their bergamot, the team at Le Labo provide their consumers with cinematic vignettes of the places that make their fragrances so special.

Through impactful, cinematic storytelling such as this, individuals more readily form an emotional connection to the brand and are thus more likely to remain loyal consumers.

TAILORED, IN-STORE EXPERIENCE.

The in-store experience at Le Labo affirms the bespoke artistry that the brand has become synonymous with since its inception. The “Le Labo Souls” (also known as Lab Technicians) are renowned for their attentive service, providing not only in-depth consultations in-store, but mixing individual, reusable bottles for clients, complete with customised labels. This personalised service and bespoke formulation process is an impressive point of difference that sets the brand apart.

Through their refined, minimalistic brand aesthetic, their masterful use of narrative, and tailored in-store experiences Le Labo establish themselves as branding moguls, setting their company apart from countless others in the saturated marketplace of luxury fragrances.

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