Founded by Adrian Norris – the mastermind behind the Australian fashion label, Aje – Ikkari has taken Australia by storm. As this forward-thinking brand approaches its first birthday, we at LOVR want to share a couple of the reasons we adore it.  

TRANSPARENCY

Perhaps the most appealing (and refreshing) element of Ikkari’s brand is its transparency. At every opportunity, Ikkari is forthright with its consumers, freely offering information pertaining to both its products and its business model. An example of this is the “Created & Conscious” section of the website, which offers up the opportunity to learn about the brand’s plastic neutral status, terracycling process, environmentally conscious packaging, its support of animal welfare, and the ingredients in each of its products.

IN HARMONY WITH THE WORLD WE INHABIT

Ikkari’s ethos is grounded in the notion of caring for self, caring for others and, by extension, caring for the environment. What they are selling transcends their products. Ikkari sells a lifestyle, a sense of peace, a state of harmony between the consumer, the people around them, and the world we all inhabit; it is an ethos that, in today’s day and age, appeals to a rapidly growing base of health and climate conscious consumers – empowering them to feel good about their purchases.

“INNER”, “OUTER” AND “AURA”

Ikkari’s pillared product structure is in alignment with their holistic approach to wellness – an approach that empowers their consumers to take control of their inner and outer health while also reducing their impact on the environment.

Their three product pillars – “Inner”, “Outer”, and “Aura” – traverse everything from ingestible wellness products, skincare, aromatherapy, and beyond, offering their clients the opportunity to embrace truly holistic wellness.

In under a year, Adrian Norris’ Ikkari has established itself as a thought leader in the health and wellness industry. The brand’s radical transparency and empowerment of its consumers sets it apart from its competitors, and is leading the way for similar businesses looking to a rapidly growing base of health and climate conscious consumers.

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